SHTETTL APPAREL
BOLD SPIRIT. MAD FAITH. RAW DEVOTION.
SHTETTL APPAREL
BOLD SPIRIT. MAD FAITH. RAW DEVOTION.
SHTETTL
Shtettl is a Lifestyle Brand communicating an inspiring, value driven, and aspirational message fused with a spirit that echoes a meaningful and connected approach to life. Shtettl also speaks to today’s casual work culture and its amplification via WFH – Work From Home – which appears to be America’s “new normal”.
Historically, “Shtettl” life in Europe was soulful, simple and raw with a vibe of humility. It was a living example of a rugged, spiritual and unapologetic approach to life, with a focus on community and the connection between people of all backgrounds and experiences.
Shtettl is the first brand in the world to address Judaism’s important, yet subtle shared universal values of spirituality, authenticity, and connection. However,
Shtettl is not specifically a Jewish brand. As Kabbalah is now firmly entrenched in the mainstream market, Shtettl is similar in concept.
Full disclosure – I am very proud that our son-in-law founded Shtettl and is its Creative Officer.